|
Peter Horn & Co.
have made companies and organizations visible - and designed
in-company and external communication programmers for
expanding reputation and market shares.
Peter Horn & Co. make companies and organisations visible
through strategic communication.
Activities are both in-company and external and based on a
close relationship to the given company's top management and
boards as well as all key figures throughout the whole
organisation.
Strategic communication management is defined as:
● The systematic planning of information flow
● Communication
● Media development
● Image care
Its about conveing deliberate messages through the most
suitable media to designated
audiences at the most appropriate time, in order
achieve the desired
long-term effect. Communication management is process
creation. It has to bring three factors into balance: the
messages, the media channels and the audiences.
|