downloads: The bestseller "Personal branding"
is written by Peter Horn, a Danish-based strategic leadership
advisor. Peter Horn is CEO of Peter Horn & Co., a
consulting company specializing in strategic communication and
market scenarios. The company works for large national and
international companies and organisations.
Horn is publisher and editor-in-chief of Executive Magazine,
and has produced over 100 TV-programmes and 700 radio
programmes. He has worked with print media in Scandinavia,
Germany, UK and USA.
Since the publication of "Personal
branding", he has been one of the most quoted experts on
personal branding in Scandinavia – frequently appearing in
business newspapers and magazines, on television and radio. He
regularly holds seminars and presentations on personal
branding in Denmark, Norway, Sweden and the UK.
Peter Horn has written busines books
like "The Hidden Forces", "Emotional Economy",
"Personal Branding", "The Career Game", "Burn
Through", "SAS - when time matters" and "Career
Branding is a way of assigning abstract values to a concrete product,
or even a company. Coca-Cola, Microsoft, and Wal-Mart did not become
rich by selling mere things, but by selling desirable values.
Vitality, fun, competence, or glamour sometimes become the prime ‘goods’
sold, with the actual product going along for the ride.
Personal Branding is about establishing yourself as a
recognizable set of values. It is not a new concept, personages in
history have been doing it for thousands of years, and some are
still going strong today, as a visit to any holy place will attest.
Doing a good job is no longer an adequate path to success. Do only
the work you can do with excellence, and then ensure the world knows
about it. Like the proverbial better mousetrap, it will be your
invention of a better Personal Brand that ensure a steady flow of
people to your door.
As defined in this book, Personal Branding is
"… the public projection of your personality and your
abilities in a configuration that gains for you every possible
advantage in achieving your unique career aspirations”.
Download the introduction here: PDF-file
NEW AND FREE: DOWNLOAD CHAPTER 1
In the following, you can read and download chapter 1, "Reasons
for personal branding". PDF-file
FREE: DOWNLOAD CHAPTER 4
In the following, you can read and download chapter 4, "How to
plan your personal branding". PDF-file
If you have any questions or if you want to consult us regarding
Please mail to:firstname.lastname@example.org
Peter Horn & Co.
1 Gl. Kongevej
P: +45 33 93 32 55
F: +45 33 93 32 56
M: +45 40 46 78 98