Personal Branding


About the book
Personal Branding is the international edition of Peter Horn's Nordic bestseller. The book in English has been written by Peter Horn assisted by Thomas H. Hansen (keen manuscript editing), Ulf Erik Lett, Emilie Ekeberg and Louise Kastberg (impeccable research), Mads Kastberg (cover)  Cecilia Macaulay (rewriting and translating) and Monica Thurmond Allen (rewriting and proof).The book is international and contains cases and examples from  different countries and cultures.

“In the end, it is impossible not to become what others believe you are.”
Julius Caesar in Gabriel García Márquez’s book “Memoria de mis putas tristes”.

"We live in a world where our abilities are so increasingly similar that our personality is what makes us stand out from the crowd. In the future, our fortunes may be influenced more by our personality than by our professional skills, particularly if we have decided on a career in leadership,"

Who we are as a brand and how to communicate this brand is a question that only dawns upon us hazily at first. Each reader is one of  7 billion people, employed in one of several million organisations. Potential personal branding tasks emerge in every direction: defining how many organisations you need to be known by. Calculating how to get in touch with the right people, companies or organisations. Considering what branding activities should be done when, and identifying the people who will help you with a break-through in exposure, both within, and external to your organisation.

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