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If you are not satisfied with your exposure,
Joanne Mallon might help you.
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Executive summary:
Joanne Mallon, a British media life coach, gives
reasons why you may not make it to the screen of
front page: You're not what they're looking for, you
were boring or they ran out of space. And then she
does her best to sell her media coaching.
Edited by Peter Horn
"Sometimes people tell me that their media
encounters have left them feeling like their time's
been wasted, since the interview never saw the light
of day," writes British-Irish journalist and media
life coach Joanne Mallon in her newsletter.
"But be aware that this is normal. A journalist may
interview you for 15 minutes, but only use a
sentence or two of what you said. Or they may not
use you at all. Ditto with TV programmes - it's very
normal for TV producers to speak to many people
before choosing who they want to take part."
Ms. Mallon explains, there are many reasons why you
may not make the cut:
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You aren't what they're looking for
Magazines and TV shows in particular will have a
pre-set idea of the people they want to feature,
often dictated by the type of audience they want
to reach.
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You were boring
No-one will ever tell you this, but it happens
all the time. If journalists come back to you
repeatedly, then this is a good sign. If they
call once and never again, interviews may not be
your forte. Best get yourself amedia coach to
sharpen up your interview technique.
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They ran out of space
Maybe your quote was included, but a last minute
advert got sold for that page, so the amount of
space that was available for the feature got
squeezed. When a 900 word piece becomes 500
words, something's got to go, and it may well be
you.
"As interviewees, we will never know all the factors
that surround our media interviews. You can never
control this process, so it's best not to try. What
you can do is decide not to take it personally, but
take whatever you learn from the interview process
and use it as fuel for next time," states Joanne
Mallon.
Sell: Don't be shy
Joanne Mallon has good advice for the personal
branding people:
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"If you want to:
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Be the expert that the media comes to for your
industry
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Give great media interviews
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Write better press releases
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Create lasting relationships with media contacts
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Find out about media request before anyone else
she is not shy in selling her service, media
coaching.
A shortcut
to fame
And of course Joanne Mallon can give you a shortcut
to fame: In her newsletter she has a list, Publicity
Opportunities. Bumper Pack, where her readers are
asked to apply and participate:
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John Bishop's
Britain
A new BBC entertainment show is looking for people
to talk in a lighthearted way about life in the
UK.
Full details and how to apply here.
Live and Work on Your Own Farm
Another BBC programme is offering the chance for
couples to get rural.
Details here,
closes 28th April.
Did you turn your life around after divorce?
Women aged 35 to 65 required for magazine interview.
Could be a good way to plug your business.
Never been abroad?
TV show seeks people who've never left the
UK.
I'm guessing there's a trip involved in this one.
Find out more here.
Wedding House
A new Channel 4 TV show is offering to help organise
your dream wedding.
Sounds like an easy way to do it.
Channel Four - Many shows seeking participants
Many of the channel's most high profile series are
looking for participants,
so check out what's on offer here.
Gordon Brown hairy back body double required for
media campaign
No, I'm not making this up.
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Read more:
www.joannemallon.com
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